About Us
All Heart. All Africa.
Created with a clear purpose — to support the travel trade with a more considered, experience-led approach to Africa.
Founded by Ivona Siniarska, who has been working within the tailor-made safari space since 2010, the business is built on years of first-hand travel, long-standing relationships and a deep understanding of the continent.
Africa is not a destination that can be understood from a distance. It is a place that needs to be experienced — through its landscapes, its people and the moments that stay with you long after you leave.
Every journey we design is shaped by time spent on the ground, not just what is written or recommended.
Built for advisors.
All About Africa works exclusively with travel advisors. We partner closely to design and deliver tailored journeys across the continent.
“Everything is created to support you — and to help turn client enquiries into confirmed bookings.”
Why work with us.
We work with a curated portfolio of properties and partners we know first-hand. From remote safari camps to community-led experiences, every recommendation is made with care, integrity and a focus on both guest experience and impact.
Let's work together.
All About Africa was created with a clear purpose — to support the travel trade with a more considered, experience-led approach to Africa.
We are here to support you — to make selling Africa easier, more confident and ultimately more successful.