Lone leopard at sunset on the African savannah — All About Africa

Designed for the Travel Trade

Tailor- Made Africa.


All About Africa's collaborative approach and first-hand experience empower travel advisor partners to deliver expertly-designed itineraries under their own brand. We'd love to help you take your client relationships to the next level in the premium and luxury space.

Established 2026

Scroll
Dedicated to the Trade

We work exclusively within the travel trade — no direct consumer business, ever. Your client relationships stay yours.

Bespoke and Intentional

No templates, no off-the-shelf packages. Every itinerary is designed from scratch with your client and their journey in mind.

Yours to Own

All documents are presented under your brand identity — your clients see your name, not ours, keeping every future enquiry with you.

Ivona, founder of All About Africa, in the field

“Every journey we design is one we would take ourselves”

Ivona — Founder

Who We Are

Specialist. Purpose-Built.

All About Africa is a specialist tour operator dedicated to tailor-made journeys across the continent. We work exclusively within the travel trade, supporting advisors with the expertise, access and confidence required to convert enquiries into confirmed bookings.

We work with a curated portfolio of properties and partners we know first-hand. From remote safari camps to community-led experiences, every recommendation is made with care, integrity and a focus on both guest experience and impact.


Our Approach

Designed with intention. Built to convert.

We combine first-hand experience, strong on-ground partnerships, and a clear understanding of what drives client decision-making — ensuring every itinerary is not only exceptional, but compelling to sell.

Our Destinations

Across the Continent.

From the savannas of East Africa to the dunes of Namibia, the gorilla forests of Rwanda to the beaches of Mozambique — we design journeys across 17 countries spanning Southern, East, and North Africa.

Southern Africa
South Africa, Namibia, Botswana, Zimbabwe, Zambia, Mozambique, Malawi, Lesotho, Eswatini
East Africa
Kenya, Tanzania, Uganda, Rwanda
Islands & North Africa
Madagascar, Mauritius, Seychelles, Saint Helena
Focus destinationsOther regions
Your Brand. Your Clients.

Every journey, a seamless extension of your brand.

All itineraries are presented under your identity, allowing your clients to share their plans with ease — while ensuring all future enquiries remain directly with you.

Resources for Agents

Agent Guides

View All Guides
Comparing Safari in East and Southern Africa
Destination Guide

Comparing Safari in East and Southern Africa

Choosing between East Africa and Southern Africa? We break down wildlife, landscapes, exclusivity, and price — and how to match your client to the right destination.

Read more
When to Go
Planning Guide

When to Go

Month-by-month seasonality for 11 regions — from the Great Migration in East Africa to gorilla trekking, Victoria Falls, Zanzibar, and the Indian Ocean islands.

Read more
A silverback gorilla sits behind a large weathered log, gazing off to the side
Destination Guide

Gorilla Trekking: Rwanda, Uganda and DRC

Rwanda, Uganda, or DRC? A complete comparison of permits, trek difficulty, lodge quality, and which destination suits which traveller.

Read more
Africa Packing Lists: Safari, Gorilla Trekking & More
Practical Guide

Africa Packing Lists: Safari, Gorilla Trekking & More

What to pack for safari, gorilla trekking, and coastal Africa — covering weight limits, neutral colours, and the kit that actually makes a difference.

Read more
Wildlife Photography
Field Guide

Wildlife Photography

From the exposure triangle for beginners to advanced technique and brand-specific camera settings for Canon, Nikon, Sony, and Fujifilm.

Read more
Travelling in Africa with Families
Planning Guide

Travelling in Africa with Families

Age requirements, lodge selection, private vehicles, and how to tailor the safari experience for families travelling with children.

Read more
A group of zebra standing in green Serengeti grassland with impala behind them
Wildlife Guide

The Great Migration Explained

A year-round guide to the movement of 2 million animals across the Serengeti and Masai Mara — where to be, when, and what your clients can expect.

Read more
The glaciated summit dome of Kibo seen from the alpine saddle on Kilimanjaro, with a climber seated on rock for scale
Destination Guide

Climbing Kilimanjaro

Routes, duration, altitude, and preparation — a practical guide to planning a Kilimanjaro climb for your clients.

Read more
Honeymoons in Africa
Romance & Adventure

Honeymoons in Africa

Private safari camps, barefoot beach escapes, and extraordinary landscapes — a guide to planning bespoke African honeymoons for your clients.

Read more
A herd of plains zebra standing in green grass in the Okavango Delta, one facing the camera
Practical Guide

Southern Africa: Know Before You Go

The pre-trip essentials for Southern Africa — visas and passports, departure taxes, yellow fever and malaria, money and cards, tipping, and bush-flight luggage limits. Fact-checked and dated.

Read more
A family of elephants walking through green grassland in Laikipia, Kenya
Practical Guide

East Africa: Know Before You Go

The pre-trip essentials for Kenya, Tanzania, Uganda and Rwanda — eTA and visas, the East Africa Tourist Visa, yellow fever certificates, malaria, money and cards, tipping, gorilla permits, and 15kg bush-flight limits. Fact-checked and dated.

Read more
13 of 11
Stay Informed

Agent Updates.

New destination guides, seasonal intel, property news and trade updates — delivered when it matters, not as noise.

By subscribing, you consent to receive trade updates, new guides and seasonal intel from All About Africa Pty Ltd (ABN 81 691 636 914). Sent infrequently. You may unsubscribe at any time. Privacy Policy.

Ready to Partner?

Start a Conversation

We work exclusively with travel advisors. If you have clients who want to experience Africa — whether a classic safari, gorilla trek, or something completely custom — we'd love to help you build it.